Well, as mentioned above, promo models are expected to be attractive, friendly, reliable, smart, and professional. These models should never create a negative impact on the product by showing disinterest or lack of enthusiasm in the event. Besides, they should not utter even a single word that spoils the image of the product. Not only words, they must take care that even their gestures and body language should be positive and at no point of time, they should compare the product they are promoting with any of their competitors.
Role of a promotional model
A promo model is the face of a brand; he or she becomes a spokes model or the brand ambassador of the brand and business. It is important that these professionals represent the company to the fullest. Needless to say, right promo models are a real asset to any kind of business event or promotional campaign. Being a friendly person, they add a smiley to the show. People just enjoy talking to them. You can probably see these models at special events, product launches, trade shows, grand openings and any kind of event that requires attractive, smart and knowledgeable people.
At times, they also play the role of a brand ambassador of a company. They become a crucial part of flash mobs, street teams and any event that needs a large group to create a big impact. In such events, these models get to wear comfortable suits and shoes; they are also provided with a customized costume. There are instances wherein they have to hand out samples, fliers or brochures. Even here, their main goal is to make people interested in the brand they are promoting and they are responsible for converting the crowd to customers. On the whole, the ultimate aim is to increase sales. What role they take depends largely on the type of event and the venue.
In general, promo models are hired to promote something new, create a brand visibility, generate buzz, capture attention and increase sales.
Promo models in Melbourne
In fact, Melbourne is well known for having the most attractive and smart promotional models in the world. There are a number of product promotional modelling agencies in the city that work with a lot of professional promo staff, provide excellent training on a regular basis and equip and update them with knowledge of what is happening in the industry. If you need promotional models, Melbourne certainly has the best to offer.