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Events models and their role in business events

James Jones11 December,2013

Who are event models?

When you hear the word ‘event models’, you may probably imagine sleek and slender models dressed up in attractive outfits decorating the dais or the main stage of the event. Well, though it’s partly true, event models are those models who apart from adding glamour to the events, share a big role in interacting with customers, promoting the product and creating sales leads. Thus, they play a significant role in the success of promotional campaigns and business events.

What is the role of these professionals?

These professionals can be part of various business events like product launches, food sampling, in store demonstrations, trade shows, and any kind of product promotional campaign. They can play the role of anchors, presenters, demonstrators, sampling staff, cheerleaders, show stoppers, staff accompanying guests and the like. Their main role is maintaining eye contact with the customers, providing prompt information by interacting actively with the masses, and helping the audience know the value of the product or service of the company that has hired them. In fact, event models are like the face of a company.

What are the qualities of event models?

Event models should be good looking in the first place. This will easily help in capturing the attention of the crowd. Next, they should possess excellent communication skills and interpersonal skills as well. They should be able to interact well with the crowd without any hesitation and should make the customers feel at ease at the event. These models should be knowledgeable and well trained on the various aspects of event staffing. It is an added advantage if they have prior experience as this will help in handling adverse situations and difficult customers. Above all, these experts must be friendly, outgoing and committed.

How to hire these models?

If you want the right event model for your business event, it is better to seek the help of a product promotional modelling agency in your city. Ask your friends or colleagues, who have had experience in this field, about the best agency in town; another reliable source of information is the Internet. There are lots of information online which you can make use of to find the ideal agency wherein you can find the best event model. Consider a few prospective professionals and finally choose one based on your company values, your requirements and preferences.

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